Digital Marketing Start your test Which of the following is primarily meant to target new customers online? C. Retargeting advertising D. Search advertising A. Email marketing B. Print advertising None Which of the following statements is true when describing how retargeting ads work? D. Retargeting will always drive customers to your site A. Retargeting ads are visible to people who haven't been on your website yet B. Once a user visits your site, the code drops an anonymous browser cookie C. Once your customer purchases, you cannot turn off the retargeting ad None Which of the following is an accurate definition of what a content marketing campaign involves? B. The creation of time-sensitive content that can be published through various channels A. Creating and posting content ad-hoc when you have the time C. Regularly emailing customers with news about a business’s products or services D. The creation and promotion of online materials with the goal of increasing interest in a product or service None What makes the data cycle useful? B. It helps you evaluate your competition D. It presents collected data in a visually appealing way C. It provides information about what users like about your website A. It helps you make the most of the data collected from marketing activities None Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? D. The site does not include any videos so it loads quickly A. The business has a mobile app instead of a website B. The site includes business phone numbers C. The site works on different mobile devices None What should your search ad have in order to promote more clicks? D. A social media link A. A call to action C. A close-up photo B. A catchy headline None A robust social media plan includes which of the following? C. A long-term schedule identifying when to post content D. A list of friends who can post on the accounts A. A list of content that mimics competitor content B. All of your online business goals None Fill in the blank: Spending money on search advertising influences how your website appears in ___________. A. Organic search results C. Business directories D. Display advertising networks B. The search results page None Which of these can Google Search Console help you to do? B. It helps you optimise your Google My Business listing C. It helps you understand which keywords people are searching for on Google A. It helps you increase your social media following D. It helps you run A/B tests on your home page None Which of the following is a benefit of registering your business in online local listings? B. Increased likelihood of being discovered through search engines D. Guaranteed sales to local customers C. More mentions on social media platforms A. Discounted pricing on your search advertising campaigns None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? C. Which social channels are popular in that market D. Which couriers offer the cheapest services for global shipping A. What times of the day international shoppers are online B. The legal and tax considerations in that market None Which of the following is an advantage of e-commerce? B. Low operational costs D. Segmentation of audiences A. More relaxed checkout procedure C. Minimal interaction required with the customer None Which of the following is a benefit of using relevant ads and landing pages? D. Ads that will ensure more purchases B. Higher ad positions on the search results page A. Increased cost for ad placements C. Higher cost per clicks on your ads None Q26. Which of the following would be an ideal goal for an SEO plan? A. Increasing social media likes and follows D. Being in first place in SERP for any keyword C. Showing your website to as many people as possible B. Increasing how many relevant people visit your website None Using videos in email marketing and social media is an effective way to do what? A. Increase word of mouth referrals D. Lower the cost of developing content B. Engage and grow your audience C. Guarantee sales of your product or service None To an owner or administrator, what is a functional benefit of having an online store? B. It provides a backend system with order management D. It allows you to feature more sales and discounts than a physical store A. It collects the addresses of your online store visitors C. It provides a quicker checkout process than a physical store None Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. C. Direct match D. Close match B. Random Match A. Exact Match None What can using video as part of your online presence help you create? B. A channel to engage with customers A. Content that will go viral C. A variety of different brand perceptions D. An online following and fanbase None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? B. The cost of each ad you publish D. A prediction of sales you can make from your ad A. The number of sales you make from the ad C. The cost of creating the ad None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. C. Menu bar D. Breadcrumb B. Return link A. Hyperlink None Which of the following can help you gain visibility in search engines? C. Optimising your site for desktop devices only D. Adding a list of shops local to you on your website A. Adding relevant content that highlights the location of your business B. Including your address on your Twitter account None Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? A. Sending flyers with your web address to customers C. Increasing print and billboard advertising D. Building a team of digital advertising experts B. Creating a business listing in online local directories None What are 'highlighting key dates' and 'considering multiple channels' best practices of? D. Identifying social media influencers B. Designing illustrations to support content A. Creating a content calendar C. Segmenting your audience None Which of the following is an example of a local search? C. "local bicycle shop" A. "bike shop near me" D. "bike shops" B. "bike shop in UK" None When considering how mobile users will search for your business, which types of keywords should you focus on? B. Shorter keywords and phrases A. Long tail keywords D. Exact match keywords C. Longer keywords and phrases None Time's upTime is Up!
