Digital Marketing Start your test To an owner or administrator, what is a functional benefit of having an online store? B. It provides a backend system with order management A. It collects the addresses of your online store visitors C. It provides a quicker checkout process than a physical store D. It allows you to feature more sales and discounts than a physical store None What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? A. Second-party payment processing B. Third-party payment processing D. Internal payment processing C. External payment processing None When setting up display advertising campaigns, who can you target? A. People with specific names D. People with a specific address C. People who already own specific products B. People who speak different languages None How can you improve a business's visibility to people located near you geographically? A. Translate your website into at least two more languages D. Make sure your phone number, address and business hours are easy to find B. Offer free phone support during business hours C. Ensure you have good analytics on your website None What are 'highlighting key dates' and 'considering multiple channels' best practices of? A. Creating a content calendar B. Designing illustrations to support content D. Identifying social media influencers C. Segmenting your audience None Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it. D. Advert B. Website A. Auction C. Keyword None Why are search engines a great place for a business to be found? D. Search engines guarantee new customers C. Search engines are a big trend these days B. People who search are actively looking for information, products or services A. People pay to use search engines, so there is a wealthy customer base there None Why is optimising customer touchpoints online beneficial for businesses? B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers None What is the first step in creating an online business strategy? C. Knowing the market D. Aligning goals to the strategy B. Understanding what the competition is doing A. Identifying business goals None Which of the following is a benefit of using spreadsheets? A. Vast quantities of data can be stored, sorted and analysed quickly C. Valuable customer and market insights can be delivered quickly D. Spreadsheets are the only way to collect data and extrapolate results B. Data can only be accessed when all users are online None Which of the following is an example of a social media goal? D. Mimic your competition's approach C. Develop one-way communication with customers A. Acquire genuine reviews on products B. Drive more traffic to your store None What is the best way to put your social content in front of people who don't already follow you? D. Put links to your social on your website C. Use paid promotion to reach new audiences B. Ask people to share your content to their networks A. Increase your email marketing campaigns None What should a business do first, when considering going into a new market? D. Invest in major ad campaigns to raise brand awareness A. Hire an agency to translate its website into the local language C. Determine its ability to deliver products and review all tax and legal information B. Open a new office in the capital city None What can social media analytics tools help you measure when assessing campaign results? B. Whether the visitors liked the social campaigns or not D. Whether the visitor clicked on a paid ad or organic listing C. Whether a visitor called the store after seeing a social post A. Whether the campaign was more successful than your competitors None What can using video as part of your online presence help you create? C. A variety of different brand perceptions B. A channel to engage with customers A. Content that will go viral D. An online following and fanbase None What can conversion tracking in search help you measure? C. How many people visiting your site from a search ad end up completing a purchase B. How many people click on your SEM ad and end up browsing your site D. How many customers your ad has converted into brand ambassadors A. How many transactions are completed on your site overall None Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses? D. A prediction of sales you can make from your ad A. The number of sales you make from the ad B. The cost of each ad you publish C. The cost of creating the ad None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? A. Social media following B. Bid value C. Domain authority D. Average number of visitors to the company's website None Which of the following is an advantage of e-commerce? D. Segmentation of audiences C. Minimal interaction required with the customer B. Low operational costs A. More relaxed checkout procedure None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? C. Whether your funny Tweet goes viral D. How many people visiting your site book a room with you B. Which day of the week is most popular for bookings A. How long people spend on your 'How To Find Us' page None Fill in the blank: Businesses should focus on social media platforms with _______. B. The most expected engagement A. The biggest reputation C. A relevant audience D. The most users None In an SEM auction, your Quality Score is based on which aspect of your ad? C. Width A. Bid D. Length B. Relevance None Which of the following is a sign that customers are having trouble using a particular device to make purchases? C. You get a lot of questions about your return policy B. A specific product is not selling much compared to your other products A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile D. People are having trouble using a promo code for a current sale None When making video content for your display ads, what is most important to ensure? D. Videos are short, informative and include a phone number B. Videos are relevant, short and include a CTA C. Videos are relevant, long and include a URL A. Videos are entertaining, long and include a CTA None Which of the following is something you'll probably want to exclude from your website? D. Certifications to show you're qualified to provide a service A. Prices C. Special offers B. A lot of deep scientific information and detailed statistics None Time's upTime is Up!
