Digital Marketing Start your test Which of the following is a good way to get other websites to link to your site? A. Keep linking to them until they link to you B. Send them emails until they link to you C. Building relationships with similar sites D. Use as many relevant keywords on the page you'd like them to link to None What is the first step in creating an online business strategy? B. Understanding what the competition is doing D. Aligning goals to the strategy A. Identifying business goals C. Knowing the market None Which of the following is an advantage of e-commerce? B. Low operational costs A. More relaxed checkout procedure D. Segmentation of audiences C. Minimal interaction required with the customer None Which of these is a good practice to keep in mind when sending emails to your contacts? D. Only include a call to action on the landing page you're linking to in the email C. Include enough content in the email so there is no need for them to click away to read further elsewhere A. Run an A/B test on your subject line to determine which one works best B. Send the same generic and simple message to your entire contact database None What does responsive design mean? B. Your website will adapt to suit whichever device it is being viewed on A. Your visitors can manually adjust the size of your website C. Your customers can provide feedback on the design of your site D. Your website will respond to clicks faster None When adapting your website for customers who speak a different language, what should you do? C. Translate your content directly, word for word B. Translate your content with consideration to particular words and phrases A. Have a 'translate' button that pulls a translation from an external provider D. Localize the name of the business owners None When expanding a business internationally, which of the following is most important to provide on your website? D. Free giveaways for local customers A. Products and delivery details in the correct currency B. Time and dates written in the local format C. Exchange rate information None Why are search engines a great place for a business to be found? D. Search engines guarantee new customers B. People who search are actively looking for information, products or services A. People pay to use search engines, so there is a wealthy customer base there C. Search engines are a big trend these days None What should your search ad have in order to promote more clicks? C. A close-up photo A. A call to action D. A social media link B. A catchy headline None Which of the following is a benefit of using spreadsheets? B. Data can only be accessed when all users are online A. Vast quantities of data can be stored, sorted and analysed quickly D. Spreadsheets are the only way to collect data and extrapolate results C. Valuable customer and market insights can be delivered quickly None When making video content for your display ads, what is most important to ensure? C. Videos are relevant, long and include a URL B. Videos are relevant, short and include a CTA A. Videos are entertaining, long and include a CTA D. Videos are short, informative and include a phone number None How can you take advantage of video for your product/services without actually making a video? A. This isn't possible B. Advertise on other people's videos D. Share other people's videos C. Use images with a call to action instead None Which of the following is a sign that customers are having trouble using a particular device to make purchases? C. You get a lot of questions about your return policy A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile D. People are having trouble using a promo code for a current sale B. A specific product is not selling much compared to your other products None How can you improve a business's visibility to people located near you geographically? C. Ensure you have good analytics on your website A. Translate your website into at least two more languages D. Make sure your phone number, address and business hours are easy to find B. Offer free phone support during business hours None What should a business do first, when considering going into a new market? B. Open a new office in the capital city C. Determine its ability to deliver products and review all tax and legal information D. Invest in major ad campaigns to raise brand awareness A. Hire an agency to translate its website into the local language None Which section of Google Analytics can tell you whether visitors have found your website via social media? D. Search Console A. Site search C. Behaviour B. Acquisition None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' A. Marketing channels D. Group dynamics C. Audience segmentation B. Demographics None Which of the following statements is true when it comes to running email campaigns for a business? C. You need to include personal contact details B. There's no need for analytics when it comes to email marketing A. There's no need to use sponsored ads within your email marketing D. You can use any imagery, despite copyright None Why is optimising customer touchpoints online beneficial for businesses? A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility D. It gives businesses an opportunity to collect more data from potential customers C. It provides customers with value every time they come into contact with a brand, helping build trust B. It gives businesses the opportunity to save money on online advertising None What is a key benefit of having an online presence for a business? B. Being visible when people search for a business like yours D. Being able to offer new customers promotional discounts A. The ability to sell products directly to customers through social media C. Sending users emails to update them on new products None What are 'highlighting key dates' and 'considering multiple channels' best practices of? C. Segmenting your audience B. Designing illustrations to support content D. Identifying social media influencers A. Creating a content calendar None Which of the following can businesses achieve by using social media? A. Attract new audiences C. Meet sales goals D. Increase traffic to their website B. Build a good reputation with customers None What would be beneficial to include on a product description page? A. Previous versions of the product C. Reviews of the product D. Price comparisons B. Links to other suppliers None What is an example of product merchandising? A. Running an ad for your products C. Displaying very specific, featured products on your home page B. Adding a way for customers to filter your products D. Cross-selling products in the checkout process None Which of the following is something you'll probably want to exclude from your website? A. Prices B. A lot of deep scientific information and detailed statistics C. Special offers D. Certifications to show you're qualified to provide a service None Time's upTime is Up!
