Digital Marketing Start your test What is the purpose of the 'See, Think, Do, Care' framework? D. To give insight into specific customer groups C. To help a business reach a global audience A. To help determine a marketing strategy B. To help a business understand the customer journey online None When expanding a business internationally, which of the following is most important to provide on your website? A. Products and delivery details in the correct currency C. Exchange rate information B. Time and dates written in the local format D. Free giveaways for local customers None Which type of data relates to a metric that can be represented with a number? C. Holistic A. Quantitative B. Qualitative D. Customer None What should your search ad have in order to promote more clicks? C. A close-up photo B. A catchy headline D. A social media link A. A call to action None What is the first step of display retargeting? C. Writing content B. Defining your audience D. Setting a call to action A. Sourcing keywords None Which of the following will you need to start an email marketing programme? B. A 'Contact Us' form D. A set budget A. A collection of email templates C. A way to collect people's email addresses None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? C. Which social channels are popular in that market D. Which couriers offer the cheapest services for global shipping A. What times of the day international shoppers are online B. The legal and tax considerations in that market None Which of the following is true when purchasing ad placements on an advertising network? D. The network will continue to show your ad for 7 days once your budget has expired B. The network provides data on the click-through-rate A. You always need to contact the owner of the website to buy ads on their page C. The network provides names of the people who click your ad None Using videos in email marketing and social media is an effective way to do what? B. Engage and grow your audience D. Lower the cost of developing content A. Increase word of mouth referrals C. Guarantee sales of your product or service None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. A. 'Why' D. 'Who' B. 'How' C. 'When' None Which of the following page titles would be most suitable for a website page describing a store's return policy? A. How to Send Stuff Back B. [Company Name's] Return Policy D. Company Policies C. Return Policy None Q26. Which of the following would be an ideal goal for an SEO plan? C. Showing your website to as many people as possible A. Increasing social media likes and follows D. Being in first place in SERP for any keyword B. Increasing how many relevant people visit your website None What can conversion tracking in search help you measure? C. How many people visiting your site from a search ad end up completing a purchase A. How many transactions are completed on your site overall B. How many people click on your SEM ad and end up browsing your site D. How many customers your ad has converted into brand ambassadors None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? B. Create an email campaign letting your customers know why you are unique C. Film a video explaining your unique selling point and send it to employees A. Incorporate it within marketing materials across all channels to help raise customer awareness D. Create a press release and distribute it through your channels None What is a web server? A. The customer service representative you can call when you have questions about your website C. A computer connected to the Internet with software that allows it to host all the components of your website B. The answer you get when you search a term on the web D. The device that determines the speed of your mobile connection None When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do? B. Consider re-shooting your video based on comments D. Consider asking people to watch the whole video in the description C. Consider updating your preview images, video titles or descriptions A. Consider removing the video from the platform None What is the best way to put your social content in front of people who don't already follow you? C. Use paid promotion to reach new audiences B. Ask people to share your content to their networks A. Increase your email marketing campaigns D. Put links to your social on your website None Which of the following is an example of a local search? D. "bike shops" C. "local bicycle shop" A. "bike shop near me" B. "bike shop in UK" None Most web analytics tools can tell you what information about the user? A. Their contact details, their behaviour and their operating system D. Their interests, when they delete their browser cookies and their location C. Their location, type of device they're using and contact details B. Their location, type of device they're using and pages visited None Which three pieces of information are essential to include first in your local directory listing? D. Business name, email address, website A. Business address, website, telephone numbers C. Website, telephone numbers, email address B. Business name, business address, telephone numbers None Which of the following factors should you consider when optimising your website for search engines? B. Recycled content A. Colour scheme C. Inspiring business name D. Site popularity None Why are search engines a great place for a business to be found? A. People pay to use search engines, so there is a wealthy customer base there C. Search engines are a big trend these days B. People who search are actively looking for information, products or services D. Search engines guarantee new customers None If you own a film blog, which type of customer can you expect to reach with display advertising? A. People who use ad-blockers and are interested in your subject B. People who haven't read your blog before but are interested in your subject D. Only people interested in films and movies C. Only people who have read your blog previously None When it comes to search ads, which description best describes 'negative keywords'? B. Keywords with a poor search volume A. Keywords with no association to your site C. Keywords that are excluded from a campaign D. Keywords that are typed incorrectly None Which of the following is a common feature of email marketing platforms? A. Personalised, custom templates B. A free list of email addresses you can target C. A feature allowing users to unsubscribe from your emails D. Automation of your search ad campaigns None Time's upTime is Up!
