Digital Marketing Start your test When making video content for your display ads, what is most important to ensure? A. Videos are entertaining, long and include a CTA D. Videos are short, informative and include a phone number C. Videos are relevant, long and include a URL B. Videos are relevant, short and include a CTA None What should your search ad have in order to promote more clicks? C. A close-up photo A. A call to action B. A catchy headline D. A social media link None In an SEM auction, your Quality Score is based on which aspect of your ad? B. Relevance C. Width A. Bid D. Length None What is the best way to put your social content in front of people who don't already follow you? B. Ask people to share your content to their networks D. Put links to your social on your website C. Use paid promotion to reach new audiences A. Increase your email marketing campaigns None What is the purpose of the 'See, Think, Do, Care' framework? C. To help a business reach a global audience A. To help determine a marketing strategy D. To give insight into specific customer groups B. To help a business understand the customer journey online None What are 'highlighting key dates' and 'considering multiple channels' best practices of? A. Creating a content calendar D. Identifying social media influencers B. Designing illustrations to support content C. Segmenting your audience None Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. C. Hire a professional ad agency B. Tweak the ad's copy and analyse the results D. Delete the ad and try again A. Try a different search engine None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. D. Breadcrumb B. Return link C. Menu bar A. Hyperlink None Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? C. The site works on different mobile devices A. The business has a mobile app instead of a website B. The site includes business phone numbers D. The site does not include any videos so it loads quickly None When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? C. Usability and short content B. Performance and usability A. Short content and fewer images D. Less video content None How can you improve a business's visibility to people located near you geographically? B. Offer free phone support during business hours C. Ensure you have good analytics on your website A. Translate your website into at least two more languages D. Make sure your phone number, address and business hours are easy to find None Analytics can give you immediate valuable information about which type of customers? A. Previous and current customers D. Offline and online customers C. Previous and future customers B. Current and future customers None Which of the following statements is true when it comes to developing a web presence for a business? B. Building a new website requires a large budget C. Mobile apps enable your customers to purchase your products without being on your website D. All businesses must have a website to sell products A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app None When setting up display advertising campaigns, who can you target? A. People with specific names C. People who already own specific products D. People with a specific address B. People who speak different languages None What is the best way to translate the content on your website for a new market? B. Native speakers D. Language guide A. Google translate C. Translation software None Which of the following best describes why approaches to writing need to be adapted for online content? C. Online readers only like to engage with long-form pieces of content D. Online audiences are typically younger, so the language used needs to reflect this B. Certain blogging platforms have a limit on the word count you can publish A. Online readers have a reduced attention span, due to being flooded with information None Which of the following is true when purchasing ad placements on an advertising network? C. The network provides names of the people who click your ad A. You always need to contact the owner of the website to buy ads on their page D. The network will continue to show your ad for 7 days once your budget has expired B. The network provides data on the click-through-rate None To an owner or administrator, what is a functional benefit of having an online store? A. It collects the addresses of your online store visitors D. It allows you to feature more sales and discounts than a physical store B. It provides a backend system with order management C. It provides a quicker checkout process than a physical store None When expanding a business internationally, which of the following is most important to provide on your website? D. Free giveaways for local customers B. Time and dates written in the local format A. Products and delivery details in the correct currency C. Exchange rate information None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' C. Audience segmentation A. Marketing channels D. Group dynamics B. Demographics None When looking to attract a local audience, why it is important to optimise your website and content for mobile users? D. Because marketing for mobile is more cost effective C. Because all online users browse on mobile devices these days B. Because mobiles will replace desktop computers A. Because local users tend to use their mobile devices when they're out of the house None If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? A. How long people spend on your 'How To Find Us' page D. How many people visiting your site book a room with you C. Whether your funny Tweet goes viral B. Which day of the week is most popular for bookings None When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? B. Bid value A. Social media following C. Domain authority D. Average number of visitors to the company's website None Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe? A. What times of the day international shoppers are online D. Which couriers offer the cheapest services for global shipping C. Which social channels are popular in that market B. The legal and tax considerations in that market None Which of the following factors help search engines determine if your business is local? A. Location details on the website, quality content and how mobile friendly the website is B. Location details on the website, list of shops local to you and a contact form D. Location GPS tags on photos, quality content and how mobile friendly the website is C. Quality content, list of local suppliers and location details None Time's upTime is Up!
