Digital Marketing Start your test When expanding a business internationally, which of the following is most important to provide on your website? D. Free giveaways for local customers A. Products and delivery details in the correct currency B. Time and dates written in the local format C. Exchange rate information None Which of the following best describes why approaches to writing need to be adapted for online content? A. Online readers have a reduced attention span, due to being flooded with information D. Online audiences are typically younger, so the language used needs to reflect this C. Online readers only like to engage with long-form pieces of content B. Certain blogging platforms have a limit on the word count you can publish None Which of the following is an example of a 'call to action' on a website? B. A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address C. An icon button that takes the customer to your social media accounts D. A hotline phone number that helps users complete their purchases A. A list of phone numbers customers can use to get in contact with you None Which type of data relates to a metric that can be represented with a number? A. Quantitative B. Qualitative D. Customer C. Holistic None Which of the following statements is true when it comes to running email campaigns for a business? D. You can use any imagery, despite copyright C. You need to include personal contact details B. There's no need for analytics when it comes to email marketing A. There's no need to use sponsored ads within your email marketing None To an owner or administrator, what is a functional benefit of having an online store? A. It collects the addresses of your online store visitors D. It allows you to feature more sales and discounts than a physical store C. It provides a quicker checkout process than a physical store B. It provides a backend system with order management None If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product? D. Retargeting with a display ad that has a discount coupon B. Redesigning your website A. Retargeting with a display ad encouraging newsletter sign-up C. Creating a Facebook page for your business None Which of these can Google Search Console help you to do? D. It helps you run A/B tests on your home page B. It helps you optimise your Google My Business listing C. It helps you understand which keywords people are searching for on Google A. It helps you increase your social media following None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? A. Incorporate it within marketing materials across all channels to help raise customer awareness B. Create an email campaign letting your customers know why you are unique D. Create a press release and distribute it through your channels C. Film a video explaining your unique selling point and send it to employees None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. C. Menu bar A. Hyperlink B. Return link D. Breadcrumb None What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' D. Group dynamics C. Audience segmentation A. Marketing channels B. Demographics None Which of the following is an example of a social media goal? D. Mimic your competition's approach C. Develop one-way communication with customers B. Drive more traffic to your store A. Acquire genuine reviews on products None What can conversion tracking in search help you measure? D. How many customers your ad has converted into brand ambassadors A. How many transactions are completed on your site overall B. How many people click on your SEM ad and end up browsing your site C. How many people visiting your site from a search ad end up completing a purchase None Fill in the blank: Short strings of specific keywords with low search volume are called ___________. A. Long-hair keywords C. High-relevance keywords B. Long-tail keywords D. Top-tail keywords None Which of the following is something you'll probably want to exclude from your website? C. Special offers B. A lot of deep scientific information and detailed statistics A. Prices D. Certifications to show you're qualified to provide a service None When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? D. Shorten your website content B. Optimise your site C. Create a mobile app A. Redesign your website colour scheme None What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? C. External payment processing B. Third-party payment processing D. Internal payment processing A. Second-party payment processing None Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it. D. Advert B. Website C. Keyword A. Auction None Q26. Which of the following would be an ideal goal for an SEO plan? C. Showing your website to as many people as possible D. Being in first place in SERP for any keyword A. Increasing social media likes and follows B. Increasing how many relevant people visit your website None What should you consider when developing your website content? A. What your customers are looking for D. Whether the content will go viral or not C. Your brand values B. Your latest promotions and discounts None When it comes to search ads, which description best describes 'negative keywords'? D. Keywords that are typed incorrectly B. Keywords with a poor search volume A. Keywords with no association to your site C. Keywords that are excluded from a campaign None What is an example of product merchandising? D. Cross-selling products in the checkout process C. Displaying very specific, featured products on your home page B. Adding a way for customers to filter your products A. Running an ad for your products None In an SEM auction, your Quality Score is based on which aspect of your ad? B. Relevance D. Length A. Bid C. Width None What should a business do first, when considering going into a new market? A. Hire an agency to translate its website into the local language B. Open a new office in the capital city D. Invest in major ad campaigns to raise brand awareness C. Determine its ability to deliver products and review all tax and legal information None Which of the following is an advantage of e-commerce? B. Low operational costs A. More relaxed checkout procedure C. Minimal interaction required with the customer D. Segmentation of audiences None Time's upTime is Up!
