Digital Marketing

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Fill in the blank: Businesses should focus on social media platforms with _______.
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Which of these is an important factor in the paid search auction system?
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Which of the following is a benefit of using spreadsheets?
What can a business use to send messages to users who have already downloaded their app?
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Which of the following factors should you consider when optimising your website for search engines?
What should your search ad have in order to promote more clicks?
Which three pieces of information are essential to include first in your local directory listing?
Which of the following statements is true when it comes to developing a web presence for a business?
When making video content for your display ads, what is most important to ensure?
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.
Search engine marketing can also be called what?
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
What type of information can KPIs provide?
If you own a film blog, which type of customer can you expect to reach with display advertising?
Which of the following is a good way to get other websites to link to your site?
What is a key benefit of having an online presence for a business?
What can conversion tracking in search help you measure?
Which of the following best describes why approaches to writing need to be adapted for online content?
Which of the following is a pitfall when using social media for business?
What is an example of product merchandising?
Which details should you look to include on a business profile page on social media?

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