Digital Marketing Start your test What should your search ad have in order to promote more clicks? C. A close-up photo B. A catchy headline A. A call to action D. A social media link None Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. C. 'When' A. 'Why' B. 'How' D. 'Who' None Which type of data relates to a metric that can be represented with a number? C. Holistic A. Quantitative B. Qualitative D. Customer None What is an example of product merchandising? B. Adding a way for customers to filter your products C. Displaying very specific, featured products on your home page A. Running an ad for your products D. Cross-selling products in the checkout process None Analytics can give you immediate valuable information about which type of customers? B. Current and future customers C. Previous and future customers D. Offline and online customers A. Previous and current customers None When selling to people in different countries, what payment form should you consider using if you aren't already? C. Paypal or Worldpay A. Debit cards B. Credit cards D. Bank transfers None Which of the following is an accurate definition of what a content marketing campaign involves? D. The creation and promotion of online materials with the goal of increasing interest in a product or service B. The creation of time-sensitive content that can be published through various channels A. Creating and posting content ad-hoc when you have the time C. Regularly emailing customers with news about a business’s products or services None Which of the following is a sign that customers are having trouble using a particular device to make purchases? A. Analytics shows you have a lot of mobile visitors, but very few purchases through mobile C. You get a lot of questions about your return policy D. People are having trouble using a promo code for a current sale B. A specific product is not selling much compared to your other products None Which of the following statements is true when it comes to developing a web presence for a business? C. Mobile apps enable your customers to purchase your products without being on your website D. All businesses must have a website to sell products B. Building a new website requires a large budget A. Customers can learn about a business by downloading a mobile app, but they can't place an order using an app None Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy? C. Film a video explaining your unique selling point and send it to employees B. Create an email campaign letting your customers know why you are unique D. Create a press release and distribute it through your channels A. Incorporate it within marketing materials across all channels to help raise customer awareness None Which of the following is primarily meant to target new customers online? C. Retargeting advertising D. Search advertising B. Print advertising A. Email marketing None What technology do search engines use to 'crawl' websites? C. Automatons D. Bots B. Interns A. Androids None What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? B. Third-party payment processing C. External payment processing A. Second-party payment processing D. Internal payment processing None What should a business do first, when considering going into a new market? A. Hire an agency to translate its website into the local language C. Determine its ability to deliver products and review all tax and legal information B. Open a new office in the capital city D. Invest in major ad campaigns to raise brand awareness None Which of the following page titles would be most suitable for a website page describing a store's return policy? B. [Company Name's] Return Policy A. How to Send Stuff Back D. Company Policies C. Return Policy None Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market? C. Interviews with people from that country A. Translation software B. Keyword planning tools D. A range of search ads in different countries None Fill in the blank: Website analytics can tell you _____________. C. How well your competitor's ad campaigns are doing B. How many mentions or likes you get on social media A. What time of day your website gets the most traffic D. The email addresses of visitors to your landing pages None Which of the following is a pitfall when using social media for business? A. 2-way conversation with customers D. Spending too much time reviewing social media analytics C. Not having the resources to respond to comments and questions in a timely manner B. Not being present on every social media platform None What can social media analytics tools help you measure when assessing campaign results? A. Whether the campaign was more successful than your competitors C. Whether a visitor called the store after seeing a social post D. Whether the visitor clicked on a paid ad or organic listing B. Whether the visitors liked the social campaigns or not None A robust social media plan includes which of the following? B. All of your online business goals D. A list of friends who can post on the accounts A. A list of content that mimics competitor content C. A long-term schedule identifying when to post content None Which of the following best describes why approaches to writing need to be adapted for online content? C. Online readers only like to engage with long-form pieces of content B. Certain blogging platforms have a limit on the word count you can publish D. Online audiences are typically younger, so the language used needs to reflect this A. Online readers have a reduced attention span, due to being flooded with information None Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'. A. Humour D. Educate B. Please C. Surprise None Why is optimising customer touchpoints online beneficial for businesses? B. It gives businesses the opportunity to save money on online advertising A. It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility C. It provides customers with value every time they come into contact with a brand, helping build trust D. It gives businesses an opportunity to collect more data from potential customers None Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. B. Return link A. Hyperlink D. Breadcrumb C. Menu bar None Which of the following is a good way to get other websites to link to your site? D. Use as many relevant keywords on the page you'd like them to link to C. Building relationships with similar sites B. Send them emails until they link to you A. Keep linking to them until they link to you None Time's upTime is Up!
